Theses 17 / 20 AGAINST published 05 Apr 2026 · updated 06 Sept 2026 · v44

The SaaS Apocalypse

AI tooling is dismantling the value proposition of incumbent SaaS products. The pattern is not head-on competition but death by a thousand cuts — no single vibe-coded tool competes with Photoshop, but when millions of users need only 1% of its functionality, the market fragments irreparably.

+39.4pp
Basket vs S&P 500since published — the verdict number
Basket absolute+56.5% · 7 instruments
S&P 500 same period+17.1%
Call directionBearish ↓

A bearish call is scored on performance relative to the market, not the raw tape.

InstrumentPriceTodaySince publishedvs SPY90d
ADBEAdobe 251.67 +4.6% +3.0% -14.1pp —
FIGFigma 23.01 +7.1% +7.4% -9.7pp —
CRMSalesforce 246.70 +4.6% +33.3% +16.2pp —
IGViShares Software ETF 109.58 +1.8% +36.2% +19.1pp —
NOWServiceNow 148.59 +6.2% +45.1% +28.0pp —
WDAYWorkday 196.63 +4.2% +51.6% +34.5pp —
TEAMAtlassian 217.12 +6.1% +218.9% +201.7pp —
SPYS&P 500 — benchmark 771.77 +0.3% +17.1% — —
Basket: Seat-priced SaaS: sector ETF plus the canaries

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When we're wrong

2 theses are currently moving against us — Microsoft Has Lost the Plot, +44.7% since published; The SaaS Apocalypse, +56.5% since published. They stay on the board. We update priors on evidence, not on evidence we went looking for.